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A Substitute Goal Is One That Arises When Consumers Cannot

question 141

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A substitute goal is one that arises when consumers cannot attain a particular goal that will satisfy their needs.


Definitions:

Biofeedback Training

A technique that teaches individuals to improve their health and performance by controlling certain bodily processes that normally happen involuntarily, such as heart rate.

Meditation

A technique of turning one’s concentration inward and achieving a slightly changed state of consciousness.

Social Support

The assistance and comfort received from friends, family, and others, crucial for mental and physical health.

Biochemical Activity

The biochemical reactions and processes that take place inside living organisms.

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