Marketers Are Aware That Consumers Often Satisfy More Than One

question 91

Multiple Choice

Marketers are aware that consumers often satisfy more than one need with a particular product. The need that marketers should be most interested in identifying is the:

• A) prepotent need.
• B) activation need.
• C) aggressive need.
• D) sublimation need.

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Definitions:

Preoperational Children

A stage in Piaget's theory of cognitive development (roughly ages 2-7) where children begin to engage in symbolic play but lack the ability to perform operations or think logically about physical operations.

Egocentric

A self-centered emotional and cognitive perspective that does not take into account the viewpoints of others.

Vantage Points

Specific positions from which something is viewed or considered, allowing for different perspectives and interpretations.

Empathy

The capability to understand and share the feelings of another individual from their perspective, fostering emotional connection and social harmony.