Operating on the Premise That Consumers Are Not Always Aware

question 140

True/False

Operating on the premise that consumers are not always aware of the reasons for their actions, motivational research attempts to discover underlying feelings, attitudes and emotions concerning product, service or brand use.

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Definitions:

Creative Leaps

Significant and innovative shifts or breakthroughs in thinking, making, or understanding, often leading to original outcomes or solutions.

Peeling the Onion

A metaphorical expression for exploring or analyzing a complex issue by gradually uncovering layers or aspects to understand its core essence or cause.

Core Root

The fundamental, underlying basis or main source of a problem, issue, or situation.

Asking Why

A critical thinking approach focused on exploring fundamental causes and motivations behind concepts, processes, or problems.