Aaker's Brand Personality Framework Suggests That There Are Five Defining

question 34

Multiple Choice

Aaker's brand personality framework suggests that there are five defining dimensions of a brand's personality, which include sincerity, excitement, competence, sophistication and:

• A) honesty.
• B) reliability.
• C) ruggedness.
• D) charm.

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Definitions:

Flatter Organizations

Organizational structures with fewer hierarchical levels, facilitating better communication and faster decision-making.

Flexible

Characterizes entities or individuals that are adaptable to changes, capable of being bent or adjusted without breaking.

Less Bureaucratic

Describes organizations or systems that operate with fewer formalities and rigidities, allowing for more flexibility and efficiency.

Autonomy

The degree of independence and self-direction that an individual or entity has to make decisions, often within a particular role or workplace.