Marketers Sometimes Use Strong Visual Appeals in Order to Attract

question 1

Multiple Choice

Marketers sometimes use strong visual appeals in order to attract _____, and sometimes use detailed descriptions and explanations of products to attract _____.

• A) consumers with a low need for cognition; consumers with a high need for cognition
• B) visualisers; verbalisers
• C) innovators; laggards
• D) people with high OSL; people with low OSL

Recognize the critical decisions in operations related to manufacturing and service sectors.

Understand the concept of a knowledge society.

Grasp the impact of globalization on organizations.

Learn the importance of decision-making in operations management.

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Definitions:

Cultural Capital

The non-financial social assets that promote social mobility beyond economic means, such as education, intellect, style of speech, dress, or physical appearance.

Pierre Bourdieu

A French sociologist and philosopher known for his concepts of habitus, cultural capital, and social capital which explain the dynamics of power and inequality in society.

Cultural Capital

Non-financial social assets that promote social mobility, including education, intellect, style of speech, dress, or physical appearance.

Social Reproduction

The process by which societies and social groups maintain continuity over time through mechanisms that preserve values, norms, and social structures.