Consumer Ethnocentrism Refers To

question 77

Multiple Choice

Consumer ethnocentrism refers to:

• A) how receptive a person is to new experiences.
• B) the degree of the consumer's attachment to worldly possessions.
• C) the consumer's likelihood to accept or reject foreign-made products.
• D) the knowledge a consumer has about other cultures and practices.

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Definitions:

Increase Profits

The action or strategy aimed at boosting a company's earnings above its current levels.

Substitutable Product

A product that can be replaced or substituted with another product by consumers, often due to similar functions or characteristics.

Insensitive

Describes a reaction or response that does not change significantly despite changes in external conditions or stimuli.

Reposition

The act of changing a product's market position, which may involve altering its image, target audience, or associated features.