Examlex
If a consumer purchases an expensive luxury car based on features such as electric chairs and retractable headlights rather than mechanical or technical superiority, this consumer based his decisions on:
Sales Change
The variation in the quantity of products or services sold by a company over a specific period, which can indicate market trends and business performance.
Customer-Oriented Metrics
Indicators used to measure aspects of customer satisfaction, behavior, and preferences in relation to a company's products or services.
Customer Satisfaction
A measure of how products or services meet or surpass the expectations of customers, often used as an indicator of repeat business and loyalty.
Global Segments
Refers to the division of the global market into distinct groups of customers or regions with similar characteristics or needs.
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