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_____ is where consumers seek out messages that they find pleasant and actively avoid painful or threatening ones.
Legal Documents
Official papers that record agreements, rights, or responsibilities, which are enforceable by law.
Public Bureaucracies
Complex structures in government that manage policies and administer public services through a fixed set of rules and procedures.
Competitive Market Pressures
Forces within a free market that influence companies to improve products, lower prices, and become more efficient to stay competitive.
Public Goods
Goods that are non-excludable and non-rivalrous, meaning they are available to all members of society and one person's use does not diminish another's.
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