Examlex
The greater the number of competitive ads in a product category, the lower the recall of brand claims in a specific ad. This is due to ______, which cause confusion with competing ads.
Service Productivity
The measure of output generated by a service sector entity relative to the input of resources like labor and capital.
Mass Customization
Mass customization is a manufacturing and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
Self-Service
A business model or service design that allows customers to perform services for themselves without direct assistance from employees.
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