Stimuli That Conflict Sharply with Expectations Often Receive More Attention

question 21

Multiple Choice

Stimuli that conflict sharply with expectations often receive more attention than those that conform to expectations. Marketers have been accused of using sexuality in advertising. Which of the following statements is most correct?

• A) In ads where sexual content was relevant to the brand, the brands were remembered the least.
• B) In ads where sexual content was irrelevant to the brand, the brands were remembered the most.
• C) In ads where sexual content was irrelevant to the brand, the ad was remembered but the brand wasn't.
• D) Wherever sexuality was used, the brands were remembered.

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Definitions:

Claudication

Pain in the legs or arms that occurs during exercise due to inadequate blood supply, often relieved by rest.

Sore Muscles

Muscular pain or discomfort often following intense exercise or physical activity, typically due to overexertion or unfamiliar activity.

Muscle Cramps

Involuntary and often painful contractions of muscles, which can occur in various circumstances, such as exercise, dehydration, or mineral deficiencies.

Intramuscular Calf Veins

Veins located within the muscle tissue of the calf, involved in the circulation of blood back to the heart.