It Is Difficult to Overthrow a Brand Leader Once Stimulus

question 23

Multiple Choice

It is difficult to overthrow a brand leader once stimulus discrimination has occurred because the leader has had a longer period to teach consumers to associate the brand name with the product. In general, the longer the period of learning:

• A) the less likely the consumer is to discriminate.
• B) the more likely the consumer is to discriminate.
• C) the more likely the consumer will generalise.
• D) none of the above.

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Definitions:

Trust Vs. Mistrust

The first stage in Erik Erikson's theory of psychosocial development, where infants develop a sense of trust or mistrust largely depending on the reliability and care of their primary caregivers.

Industry Vs. Inferiority

The fourth stage in Erik Erikson's theory of psychosocial development, occurring during childhood, where children develop a sense of pride and competence through mastery of tasks.

Autonomy Vs. Doubt

A stage in Erik Erikson's theory of psychosocial development where toddlers develop independence and self-esteem if encouraged, or feelings of shame and doubt if overly restricted.

Initiative Vs. Guilt

A stage of psychosocial development in Erik Erikson's theory where children learn to initiate activities and interact with others or feel guilty for being unsuccessful at these tasks.