For ____-Involvement Purchases, the Central Route to Persuasion, Provoking Considered

question 22

Multiple Choice

For ____-involvement purchases, the central route to persuasion, provoking considered thought about the product, is likely to be a highly effective marketing strategy. For ___-involvement purchases, the peripheral route to persuasion is likely to be more effective.

• A) high; low
• B) low; high
• C) high; medium
• D) none of the above.

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