The Component of the Tricomponent Attitude Model That Is Evaluative

question 14

Multiple Choice

The component of the tricomponent attitude model that is evaluative in nature is the:

• A) affective component.
• B) cognitive component.
• C) conative component.
• D) value expression component.

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Definitions:

Price Discriminate

A pricing strategy where a seller charges different prices for the same product or service to different consumers, based on factors like location, age, or purchasing history, and not differences in costs.

Vertical Relationships

Vertical relationships involve the connections between companies or entities at different stages of the production process, such as suppliers, manufacturers, and retailers.

Upstream Firms

Companies that operate in the early stages of the supply chain, typically involved in the extraction or production of raw materials.

Downstream Firms

Companies positioned at the end stages of supply chains, engaging in the processing or selling of final products to customers.