If a Firm Wanted to Know How Its Brand of Ink

question 94

Multiple Choice

If a firm wanted to know how its brand of ink pen was perceived by the target market, from the list below, the most appropriate model to use would be the:

• A) attitude-toward-behaviour model.
• B) attitude-toward-motive model.
• C) attitude-toward-belief model.
• D) attitude-toward-object model.

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Definitions:

Dispositional Attributions

The tendency to attribute someone's behavior to their personality, traits, or disposition rather than situational factors.

Attributional Style

An individual's characteristic way of explaining the causes of events, which can influence their motivation, emotions, and behaviors in various contexts.

Attribution Theory

A psychological framework for understanding how individuals infer the causes of others' behavior, whether attributing it to internal dispositions or to external situations.

Fundamental Attribution Error

The tendency to overemphasize personality-based explanations for behaviors observed in others while underemphasizing the role of situational factors.