When Panadol Makes a Dramatic Assertion That It Has Product

question 69

Multiple Choice

When Panadol makes a dramatic assertion that it has product superiority over Nurofen by claiming it lasts longer and is gentler, it is using which of the following attitude change strategies?

• A) Changing the relative evaluation of attributes.
• B) Changing brand beliefs.
• C) Changing beliefs about competitor brands.
• D) Changing the overall brand rating.

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Definitions:

Leadership Substitutes

Factors in the workplace that reduce the need for a leader or make traditional leadership less necessary.

Path-Goal Leadership Theory

A theory that suggests a leader's behavior is contingent upon the satisfaction, motivation, and performance of their subordinates.

Transformational Leadership

A leadership style that seeks to create significant change in both followers and the organization through vision, inspiration, and challenging the status quo.

Path-Goal Theory

A leadership theory that suggests a leader's role is to guide followers along a path to achieve their goals by selecting specific behaviors that are best suited to the followers' needs and the task at hand.