When Marketers Use Social Class to Develop a Separate Marketing

question 73

Multiple Choice

When marketers use social class to develop a separate marketing mix for that group, then they would be using social class as a basis for:

• A) comparison.
• B) a hierarchical classification.
• C) a frame of reference.
• D) market segmentation.

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Definitions:

Process Innovation

The implementation of a new or significantly improved production or delivery method in a business or industry.

Product Innovation

The process of developing and introducing new or significantly improved products to the market, enhancing variety, performance, or quality.

Invention

The creation of a new product, process, or method that has never been made before, through the use of imagination and ingenuity.

Imitation

is the action of using someone or something as a model and attempting to replicate their success or characteristics.