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In Consumer Behaviour, There Are Four Views of Consumer Decision

question 20

Essay

In consumer behaviour, there are four views of consumer decision making. Identify and describe two of these models and outline some of the criticisms (if any) they have received.


Definitions:

Dreaming

A series of thoughts, images, or emotions occurring during sleep, especially during REM sleep phases.

Restorative Theory

A theory proposing that sleep is necessary for the body to repair and rejuvenate itself.

Repair

The process of fixing or restoring something damaged, defective, or worn out to return it to a good condition.

Adaptive Theory

A concept in psychology that explains certain behaviors and mental processes as evolutionary adaptations to help organisms survive and reproduce.

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