The First Group of Consumers to Purchase a New Product

question 75

Multiple Choice

The first group of consumers to purchase a new product are:

• A) word-of-mouth communicator.
• B) consumer innovators.
• C) opinion receiver.
• D) leading consumers.

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Definitions:

Performance

Measurement of the efficiency and effectiveness of action or output in terms of quality, speed, and adherence to goals and standards.

Psychological Empowerment

The feeling of having control over one's work, a sense of meaning in work tasks, the ability to influence decisions, and confidence in one's abilities.

Leaders

Individuals who guide, direct, or influence others toward achieving goals or realizing a vision.

Independent Workers

Individuals who provide services or work on a project basis, often without a long-term commitment to any single employer or client.