The Degree to Which Consumers Perceive a New Product as Superior

question 77

Multiple Choice

The degree to which consumers perceive a new product as superior to existing substitutes determines its:

• A) compatibility.
• B) complexity.
• C) trialability.
• D) relative advantage.

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Definitions:

Proximity Sensor

A device that detects the presence or absence of a nearby object without physical contact, often using electromagnetic fields, light, or sound.

Photoelectric Sensor

A device that uses light to detect the presence, absence, or distance of an object.

Transmitter

A device that sends signals, often converted from physical measurements, to other instruments or systems for monitoring or control purposes.