Corrective Advertising Can Be Both Effective and Ineffective

question 42

True/False

Corrective advertising can be both effective and ineffective. Some consumers tend to over-generalise the corrective message, so that they disbelieve all subsequent advertising claims for the brand and product category.

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Definitions:

Educational Record

Documents and materials which contain information directly related to a student and are maintained by an education agency or institution.

Collaboration

The act of working together with others to accomplish a task or achieve a goal, often involving sharing knowledge, learning, and building consensus among team members.

Teamwork

The cooperative effort of a group of people working together to achieve a common goal.

Enthusiastic

Showing intense and eager enjoyment, interest, or approval.