Electra Wants to Purchase a Laptop for Use in Her

question 58

Multiple Choice

Electra wants to purchase a laptop for use in her MBA program so she can work on assignments and surf the web while the professor drones on endlessly. After consulting with her colleagues, she chooses the dimensions of cost, weight, processor speed, and touchscreen capability as critical to her long term success and amusement. She evaluates four different laptops and rates their performance on each criterion on a scale from 1 (poor) to 5 (excellent) . Which laptop should Electra purchase? $$\begin{array} { | c | c | c | c | c | c | } \hline \text { Dimension } & \text { Importance } & \text { Sir Face } & \text { Toybook Air } & \text { Knockoff } & \text { High Priced } \\\hline \text { Weight } & 3 & 4 & 4 & 3 & 5 \\\hline \text { Speed } & 5 & 4 & 4 & 4 & 3 \\\hline \text { Cost } & 2 & 2 & 2 & 5 & 1 \\\hline \text { Touchscreen } & 1 & 5 & 2 & 3 & 3 \\\hline\end{array}$$

• A)Sir Face
• B)Toybook Air
• C)Knockoff
• D)High Priced

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Definitions:

Negative Reinforcement

A behavioral principle where the removal of an unfavorable outcome or stimulus following a desired behavior increases the likelihood of that behavior being repeated.

Punishment

A consequence applied to decrease or eliminate a behavior or action considered undesirable.

Acquisition

The process of gaining possession or control of another company or business entity.

Extinction

Extinction in behavioral science refers to the gradual reduction and eventual disappearance of a conditioned response when the reinforcement is no longer presented.