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Which of the following formulas is INCORRECT?
Data Collection
The systematic gathering of information from various sources for analysis and interpretation.
Business Ethics
Business ethics involves the application of moral principles and standards to business behavior, focusing on fairness, honesty, and integrity in corporate practices and decision-making.
Marketing Ethics
The principles and standards that define acceptable marketing conduct as determined by various stakeholders.
Conscious Marketers
Marketers who are aware of the impacts their strategies and actions have on society, the economy, and the environment, and thus make thoughtful and sustainable decisions.
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