The CBC Is Experiencing Poorer Ratings During the New Fall

question 137

Multiple Choice

The CBC is experiencing poorer ratings during the new fall season than anticipated because of the decreasing number of younger people.Many experts in the entertainment industry believe that the audience for programming on the CBC network is people over the age of 55 in spite of claims by executives that its programming is designed to reach a younger,less conservative audience.Which of the following statements correctly describes this situation?

• A) CBC does not have a target market.
• B) The target market for CBC is people over the age of 55.
• C) CBC does not need a target market because other television networks succeed without one.
• D) CBC is efficiently reaching its self-defined target market

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Definitions:

Adolescents

Refers to young people in the stage of development between childhood and adulthood, typically considered to be between the ages of 13 and 19.

Accurately Scored

Marking or grading something in a way that is precise, correct, and without errors.

Multiple Administrations

The process of conducting a test or measurement on several occasions to assess consistency or change over time.

Reliable Indicator

A measure or sign that consistently and accurately predicts or represents a phenomenon or outcome.