Which of the Following Statements About Marketing Environment Forces Is

question 42

Multiple Choice

Which of the following statements about marketing environment forces is correct?

• A)They influence customers by affecting their lifestyles, standards of living, and preferences and needs for products.
• B)They do not influence customers' reactions to a firm's marketing mix.
• C)They fluctuate slowly and thereby create threats to a firm's marketing mix.
• D)They never fluctuate quickly.
• E)They do not influence the way a marketing manager performs certain marketing activities.

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Definitions:

Equilibrium

A market phase where demand is matched by supply, which in turn stabilizes prices.

Limited Resources

The scarcity of resources in comparison to the potentially limitless wants and needs, forcing the need for allocation decisions.

Capacity Utilization Rate

The percentage of a firm's total possible production capacity that is actually being used over a given period.

Global Economy

The interconnected networks of economic activities, trade, and investment transcending national borders, encompassing the production, distribution, and consumption of goods and services worldwide.