Time Warner Cable Uses Its Sales Reports Broken Down by Geographic

question 45

Multiple Choice

Time Warner Cable uses its sales reports broken down by geographic regions as part of its marketing research to determine which markets are most rapidly adopting high-speed Internet connections. In this example, Time Warner Cable is using

• A) internal sampling.
• B) internal primary data.
• C) external secondary data.
• D) external primary data.
• E) internal secondary data.

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Definitions:

Long-Run Supply Curve

A curve that shows the relationship between market prices and quantities supplied over a period when all production inputs are variable.

Mad Cow Disease

A neurological disorder in cattle that can be transmitted to humans, causing a fatal brain disease.

Economic Profits

Profits exceeding the opportunity costs of all resources used by a firm.

Industry Supply Curve

A graphical representation showing the total amount of a commodity that all producers in an industry are willing and able to supply at different prices.