Marketing Knowledge and Skills

question 114

Multiple Choice

Marketing knowledge and skills

• A) are not necessary for a nonprofit organization.
• B) are valuable personal and professional assets.
• C) constitute the marketing mix
• D) were most important during the production era.
• E) are most valuable for advertising executives but less important for wholesalers and distributors.

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Definitions:

Dividend

A portion of a company's earnings distributed to its shareholders, usually in the form of cash or additional stock.

Expected Rate Of Return

The anticipated gain or loss on an investment over a specific period, usually expressed as a percentage.

Portfolio

An assortment of monetary assets such as shares, bonds, goods, money, and money equivalents, along with closed-end funds and exchange-traded funds (ETFs).

Risk Premium

The extra return expected by an investor for holding a risky asset compared to a risk-free asset.