Which of the Following Statements Is Incorrect

question 143

Multiple Choice

Which of the following statements is incorrect?

• A) Of the three levels of planning, corporate strategy is the broadest.
• B) Business-unit strategy should be consistent with the corporate strategy.
• C) Marketing strategy should be consistent with both the business-unit and corporate strategies.
• D) Strategic planning begins at the marketing level and proceeds through business-unit and corporate levels.
• E) Strategic planning begins at the corporate level and proceeds through business-unit and marketing levels.

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Definitions:

Warmer Colors

Hues that evoke warmth, such as red, orange, and yellow, often associated with energy, passion, and action.

Bias

A predisposition or preconceived notion that prevents objective consideration of an issue or situation.

Social Media

Platforms that enable users to create, share content, or participate in social networking, influencing public opinion, marketing, and communication.

Marketing Research Data

Information collected specifically to solve marketing problems or to identify marketing opportunities, often involving consumer preferences, market trends, and competitive analysis.