The Opportunity to Obtain Data Via the Internet Has Resulted

question 39

True/False

The opportunity to obtain data via the Internet has resulted in more than half of all marketing research coming from secondary sources.

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Definitions:

Nominal Interest Rate

The percentage increase in money that the borrower pays the lender, not adjusting for inflation.

Inflation Rate

The percentage rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling, over a given period of time.

Purchasing Power

the value of currency expressed in terms of the amount of goods or services that one unit of money can buy.

Inflation

The rate at which the general level of prices for goods and services rises, eroding purchasing power.