Meghan Would Like to Open a House Cleaning Business and Is

question 194

Multiple Choice

Meghan would like to open a house cleaning business and is considering several market segments. She has identified four segments for consideration; young, urban singles, young married professionals, senior citizens, and college students. She has just completed an analysis of these four segments by assessing such factors as sales estimates, competition, and estimated costs. Meghan is now ready for the next step in the target market selection process, which is to

• A)identify the appropriate targeting strategy.
• B)determine which segmentation variables to use.
• C)develop market segment profiles.
• D)evaluate relevant market segments.
• E)select specific target markets.

---

Definitions:

Prefrontal Cortex

A part of the brain located at the front of the frontal lobe, associated with complex cognitive behavior, personality expression, decision making, and moderating social behavior.

Motor Cortex

A region of the cerebral cortex involved in the planning, control, and execution of voluntary movements.

Pretend

To act as if something is the case when in fact it is not, often used in imaginative or role-playing scenarios.

Symbols

Objects, characters, figures, or colors used to represent abstract ideas or concepts.