Industrial Classification Systems Allow Marketers to Divide Business Customers into Groups

question 84

True/False

Industrial classification systems allow marketers to divide business customers into groups based mainly on the types of goods and services provided.

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Definitions:

Conglomerate Company

A Conglomerate Company is a large corporation composed of several companies with diverse or unrelated business interests.

Horizontal Merger

The combination of two or more firms operating in the same industry and at the same stage of production.

Vertical Merger

A merger between two companies that operate at different levels in the production process of the same industry.

Small Business

An independently owned and operated company that is limited in size and revenue, depending on the industry.