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Why Is It Important for Marketers to Estimate Sales Potential

question 65

Essay

Why is it important for marketers to estimate sales potential for the entire industry as well as for the individual company?


Definitions:

Standard Deviation

A statistical measure representing the dispersion or variability around the mean (average) of a set of data points.

Annual Returns

The percentage change in an investment's value over a one-year period, including both capital gains and dividends, used to assess its performance.

Real Rate

The interest rate adjusted for inflation, representing the true cost of borrowing.

Inflation

The increase rate in the general price tag for goods and services, eroding financial capacity.

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