Segmentation Variables Are Usually Grouped into Four Categories

question 208

Multiple Choice

Segmentation variables are usually grouped into four categories:

• A) demographic, geographic, religion, and income.
• B) geopolitical, income, behavioristic, and psychographic.
• C) attitudes, lifestyles, behaviors, and gender.
• D) geographic, demographic, psychographic, and attitudes.
• E) demographic, geographic, psychographic, and behavioristic.

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Definitions:

Borderline

Often referring to Borderline Personality Disorder, a mental health condition characterized by unstable moods, behaviors, and relationships.

Paranoid

Pertaining to a state characterized by persistent delusions of persecution or grandeur, often without sufficient basis, typically seen in paranoid schizophrenia or paranoid personality disorder.

Schizoid

A personality disorder characterized by a long-standing pattern of detachment from social relationships and a narrow range of emotional expression.

Personality Disorder

A type of mental disorder involving enduring patterns of behavior, cognition, and inner experience that deviate significantly from the expectations of the culture, are pervasive and inflexible, start in adolescence or early adulthood, are stable over time, and lead to distress or impairment.