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Meghan would like to open a house cleaning business and is considering several market segments. She has identified four segments for consideration; young, urban singles, young married professionals, senior citizens, and college students. She has just completed an analysis of these four segments by assessing such factors as sales estimates, competition, and estimated costs. Meghan is now ready for the next step in the target market selection process, which is to
Path-Goal Theory
This leadership model posits that the leader's main job is to assist followers in attaining their goals and to provide direction or support needed to ensure their goals are compatible with the organization's objectives.
Global Leader Behavior
The actions and strategies employed by leaders operating in an international context, to effectively manage, motivate, and communicate across cultural boundaries.
Participative
Involving or emphasizing the involvement and participation of all members of a group or organization in decision-making and problem-solving processes.
Gender Egalitarianism
The belief in and promotion of equal rights, responsibilities, and opportunities for people of all genders.
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