The Marketer Uses Segmentation Variables to Divide a Market into Segments

question 119

Multiple Choice

The marketer uses segmentation variables to divide a market into segments. All of the following statements are true about segmentation variables except:

• A) The variables should be related to the customer's needs relative to the product being marketed.
• B) The variables must be measurable.
• C) The variables should be based solely on demographic characteristics.
• D) The variables should be related to the customer's behavior relative to the product being marketed.
• E) The variables should be related to the customer's uses of the product being marketed.