​You Are an Analyst in the Marketing Department for a Major

question 191

Multiple Choice

​You are an analyst in the marketing department for a major grocery store chain, and you recently submitted a report to your boss regarding potential market segments the company should consider targeting. Your boss just sent the report back to you with the following questions:
$\bullet$ What are the strengths and weaknesses of the competitors who are also targeting these markets?
$\bullet$ Does any firm dominate the market currently?
$\bullet$ Can we create a compelling marketing mix to effectively compete for business in this market segment?
Based on the questions being asked, it appears your boss is using which one of the following segment evaluation approaches?

• A)Company sales potential approach
• B)SWOT analysis approach
• C)Breakdown approach
• D)Competitive assessment approach
• E)Buildup approach

---

Definitions:

Loan Syndicates

Groups of banks or financial institutions that come together to provide a large loan to a single borrower, spreading the risk among them.

Partnerships

A business structure where two or more individuals share ownership, profits, and liabilities of the business.

Interest Rate

The cost of borrowing money or the return on invested funds, typically expressed as a percentage of the principal amount per annum.

Inclined To Invest

Having a predisposition or a favorable attitude towards making investments, often with the expectation of achieving a financial return.