Selective Exposure Refers to

question 147

Multiple Choice

Selective exposure refers to

• A) targeting only certain parts of the total market.
• B) admitting only certain inputs into consciousness.
• C) the circumstances or conditions that exist when a consumer is making a purchase decision.
• D) the process of selecting, organizing, and interpreting information inputs to produce meaning.
• E) remembering inputs that support personal feelings and beliefs and forgetting those that do not.

---

Definitions:

Executive Summary

A concise overview of a document's main points and conclusions, designed to provide a quick insight for decision-makers.

Table of Contents

A list found at the beginning of a document that displays the titles and page numbers of the sections, facilitating easy navigation through the document.

Executive Summary

A concise document summarizing the key points of a more detailed report or proposal.

Supporting Points

Information or evidence provided to strengthen an argument or proposition, making the main idea more convincing.