Scenario 10

question 27

Multiple Choice

Scenario 10.1 Use the following to answer the questions.The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website. They know how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but also connect with your favorite characters from movies past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating through the electronic marketing of Disney.
-Refer to Scenario 10.1. The Disney website offers users the ability to create a character or a comic. You have the option of allowing other people to view and comment on your new creation. Which characteristic of e-marketing is being utilized here?

• A)addressability.
• B)interactivity.
• C)accessibility
• D)connectivity.
• E)control.

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Definitions:

Similarity

The state of being alike or having common features.

Color

The characteristic of visual perception described through categories such as hue, saturation, and brightness, derived from the wavelengths of light.

Peripheral Vision

Peripheral vision is the ability to see objects outside the direct line of vision, providing spatial awareness and the detection of motion.

Central Vision

Central vision is the part of our visual field that is in the direct line of sight, enabling us to see details sharply and perform activities like reading and driving.