What Are the Three Primary Ways That Marketers Deliver Services

question 53

Multiple Choice

What are the three primary ways that marketers deliver services?

• A) Over the phone, online, or in-person
• B) Continuously, periodically, or on demand
• C) At the customer's home, in-person, or by telecommunications
• D) Through service centers, delivery vehicles, or the mail
• E) Service facilities, customer's home, or from a distance

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Definitions:

Fraternity Brothers

Male members of a fraternity, a social organization typically found in colleges and universities.

Primary Group

A small social group whose members share close, personal, enduring relationships.

Coterie

An exclusive group or circle of people with a shared interest or purpose, often characterized by a strong sense of unity or loyalty.

Bureaucracy

A large, impersonal organization composed of many clearly defined positions arranged in a hierarchy. A bureaucracy has a permanent, salaried staff of qualified experts and written goals, rules, and procedures. Staff members always try to find ways of running the bureaucracy more efficiently.