Scenario 12

question 35

Multiple Choice

Scenario 12.1 Use the following to answer the questions.Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013.About 18 months later, a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste.
-Refer to Scenario 12.1. Suppose that Cheetos stops production of Cheetos Fat-free Crunchies and sells all of its remaining inventory to a warehouse club. This would be an example of a(n)

• A)strategy for the maturity phase.
• B)phase out product deletion strategy.
• C)immediate-drop decision.
• D)pullout product deletion policy.
• E)return to test marketing.

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Definitions:

REBT

Rational Emotive Behavior Therapy; a psychotherapeutic approach that emphasizes identifying irrational beliefs, disputing them, and changing underlying attitudes to develop more functional beliefs.

Psychological Problems

Mental or emotional issues that impair an individual's ability to function properly in daily life.

Intrapersonal

Relating to internal mental processes and the inner self, often reflecting on one's thoughts, feelings, and behaviors.

REBT

Rational Emotive Behavior Therapy, a form of psychotherapy that focuses on identifying and changing irrational beliefs.