When Marketers at Nabisco Met with Groups of Young Adults

question 58

Multiple Choice

When marketers at Nabisco met with groups of young adults to identify the types of snacks that young people want, they were engaging in which phase of new-product development?

• A) Idea generation
• B) Business analysis
• C) Test marketing
• D) Commercialization
• E) Product development

---

Definitions:

Financial Measure

A numeric representation of a company's financial health or performance, such as profit margins, return on investment, or earnings per share.

Balanced Scorecard

A strategic planning and management system that uses a mix of financial and non-financial measures to evaluate organizational performance.

Decision Management

Those aspects of the decision process where managers either initiate or implement decisions.