Compared with Other Phases of the New-Product Development Process, the Largest

question 148

Multiple Choice

Compared with other phases of the new-product development process, the largest number of new-product ideas is rejected during the ____ phase.

• A) idea generation
• B) concept testing
• C) business analysis
• D) screening
• E) test marketing

---

Definitions:

Variable Costs

Expenses that change directly and proportionally with the level of production or sales volume, such as raw materials and direct labor.

Break-Even Point

The level of sales at which total revenues equal total costs, resulting in zero profit.

Fixed Costs

Costs that do not vary with the level of output or sales, such as rent, salaries, and insurance premiums.

Variable Costs

Costs that change in proportion to the level of production or sales volume, such as raw materials and direct labor.