Netflix Sells Its Movie Services Using Its Website While Red

question 155

Multiple Choice

Netflix sells its movie services using its website while Red Box sells its movie services using vending machines. From a customer's point of view, Netflix is using ____ and Red Box is using ___.

• A)a direct marketing channel; a slightly shorter channel.
• B)a direct-marketing channel; an agent.
• C)an Internet wholesalers; a retailers.
• D)an Internet wholesaler; a slightly longer channel.
• E)a direct-marketing channel; a type of retailer.

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Definitions:

Single-celled Organism

A living organism consisting of a single cell that performs all the necessary functions for life, examples include bacteria and protozoa.

Budding

A form of asexual reproduction seen in some plants, yeast, and certain animals, where a new individual grows from a certain point of the parent organism.

Yeast

A fungus that grows mainly as a single-celled organism and reproduces by budding.

Centrifuge

A machine that uses centrifugal force to separate substances of different densities or liquids from solids.