A Marketing Channel Is Defined as a Group of Individuals

question 68

Multiple Choice

A marketing channel is defined as a group of individuals and organizations that

• A) consumes about one-half of every dollar spent on products in the United States.
• B) directs the flow of products from producers to customers.
• C) links producers to other marketing intermediaries.
• D) takes title to products and resells them.
• E) manages transportation and warehousing functions.

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