Channel Decisions Are Important to Marketers Mostly Because

question 260

Multiple Choice

Channel decisions are important to marketers mostly because

• A) they are relatively flexible to change quickly.
• B) consumers value reasonable prices delivered through marketing channels.
• C) they dictate what promotional strategies companies should use.
• D) many businesses are marketing intermediaries.
• E) they involve long-term commitments and affect customer accessibility.

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Definitions:

Fixed Assets

Long-term tangible assets such as buildings, machinery, and equipment that a company uses in its operations and is not expected to consume or convert into cash within one year.

Net Income

The conclusive earnings a company achieves post the deduction of all operational expenses and tax liabilities from its income.

Operating Efficiency

A measure of how well a company uses its assets and manages its operations to generate income.

Return on Equity

A measure of financial performance calculated by dividing net income by shareholders' equity, indicating how efficiently a company uses investments to generate earnings growth.