A Channel That Includes Both a Manufacturers' Agent and an Industrial

question 37

Multiple Choice

A channel that includes both a manufacturers' agent and an industrial distributor is appropriate under which of the following circumstances?

• A) When the firm wants specialized personnel to follow up the work of the sales force
• B) When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force
• C) When only one or two channels of distribution are available for products
• D) When the sales force is large and the marketer is thinking of cutting it down
• E) When customers are highly concentrated in one geographic area

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Definitions:

Internet Search

The act of using an online search engine to find information on the web.

Blog

A regularly updated website or web page, typically run by an individual or small group, that is written in an informal or conversational style.

Telematics

Technology of sending, receiving, and storing information via telecommunication devices to control remote objects, commonly used for vehicle tracking, fleet management, and insurance.

Employee Privacy

The rights of employees to have personal information, activities, and communications kept confidential from unauthorized disclosure or monitoring within the workplace.