Michael Is Planning a Promotional Program for AirFam

question 200

Multiple Choice

Michael is planning a promotional program for AirFam. AirFam is a supplier of new energy-saving engines used to produce air conditioners. His company needs to promote these engines to manufacturers of air conditioners, so he is most likely to use ___, because it provides immediate feedback. The disadvantage is that it is _____ than advertising to reach one customer.

• A)sales promotion; more costly
• B)direct marketing; less effective
• C)sales promotion; less effective
• D)personal selling; more costly
• E)personal selling; less effective

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Definitions:

Negotiation

The process of discussion aimed at reaching an agreement between two or more parties with differing needs and objectives.

Decreased Communication

A reduction in the exchange of information among parties, which can lead to misunderstandings, unresolved conflicts, or decreased cooperation.

Destructive Images

Refers to negative perceptions or beliefs that hinder communication and understanding between parties in a conflict.

Conflict

A situation or process arising from the perceived opposition of needs, values, or interests, requiring resolution.