Parisian Dry Cleaners Airs a Series of Radio Ads That

question 63

Multiple Choice

Parisian Dry Cleaners airs a series of radio ads that claim, "We are the fastest dry cleaners in town." This campaign would best be described as ____ advertising.

• A)pioneer
• B)target
• C)product
• D)institutional
• E)comparative

Comprehend goal-setting theory, how goal specificity and difficulty affect performance, and the importance of participatory goal setting.

Recognize the psychological and behavioral responses to perceived inequities in the workplace and strategies for addressing them.

Understand the impact of performance-contingent rewards on motivation and how managers can use them to influence motivation positively.

Identify the factors that influence a person's motivation to increase work effort in response to perceptions of being underpaid or over-rewarded.

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Definitions:

Equipotentiality Premise

The idea that any part of a functional brain area can carry out the activities normally performed by any other part of that area.

Phobias

An irrational and overwhelming fear of specific objects, activities, or situations that poses little to no actual danger.

Accepted

Widely recognized or approved; often refers to ideas, methods, or practices that have gained general acceptance within a community or field.

Disgust Sensitivity

The degree to which an individual is susceptible to feeling disgust in response to various stimuli.