The Basic Issues or Selling Points That an Advertiser Wants

question 26

Multiple Choice

The basic issues or selling points that an advertiser wants to include in an advertising campaign is (are) the

• A) advertising objectives.
• B) target audience objectives.
• C) media plan.
• D) advertising message.
• E) advertising platform.

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Definitions:

International Union Organization

An organization that represents the interests of workers across multiple countries, aiming to promote labor rights on an international scale.

Multidomestic Corporation

A company that operates in multiple countries, tailoring strategies and products to each specific market.

Overseas Managers

Individuals who manage operations, projects, or teams in countries different from where the company is headquartered.

Staffing

The process of recruiting, selecting, training, and placing appropriate individuals into defined job roles within an organization.