An Advertising Platform Should Consist of Issues That Are Important

question 193

Multiple Choice

An advertising platform should consist of issues that are important to consumers. Selling features should be important to consumers and should be features that

• A) competitive products lack.
• B) can be seen easily in a photograph.
• C) are familiar concepts to those in the target market.
• D) competitive products have as well.
• E) are reasonably inexpensive to develop.

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Definitions:

Bile

A digestive fluid produced by the liver and stored in the gallbladder, important for the breakdown and absorption of fats.

Trypsin

A pancreatic enzyme that digests polypeptides to short peptides.

Chymotrypsin

A digestive enzyme that breaks down proteins in the small intestine into smaller peptides.

Pancreas

The pancreas is a glandular organ in the digestive system and endocrine system of vertebrates. It produces enzymes that aid in digestion and hormones such as insulin, which regulates blood sugar.