The Primary Goal of a Media Planner Is to

question 6

Multiple Choice

The primary goal of a media planner is to

• A)choose the best commercial spots available.
• B)develop a message that works well with the firm's target market.
• C)achieve the appropriate message reach and frequency.
• D)use a wide variety of media to ensure the entire target audience is exposed.
• E)reach the largest number of people in the target market within the budget constraints.

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Definitions:

Formal Communication

This refers to the officially sanctioned methods and channels of communication within an organization, often documented and structured.

Grapevine Method

An informal communication network within an organization, through which information and rumors circulate.

Employee Benefits

Additional compensation such as vacation, retirement plans, profit-sharing, health insurance, gym membership, child and elder care, and tuition reimbursement, paid entirely or in part by the company.

Formal Communication

The exchange of information in a structured format through officially designated channels and protocols.